Hartley Berg has been providing LeBeau Excel professional Broker Representation services since 2013. As the National Sales Manager for LeBeau Excel, I have had the privilege of working closely with Hartley, watching as he consistently increased new listings and sales growth, far beyond our expectations, and maintains a very professional level of service standards and communications with our brand clients, retailers and distribution partners. Hartley is respected by our team and industry as an skilled, inspired and highly-effective Sales Broker and Marketing Strategist.
~ Karen White, Sales Manager for LeBeau Excel
Nature’s Fare Markets
Hartley Berg was our Broker Representative for the B.C. Interior for 5 years. He did a phenomenal job at securing new placements and setting up promotions. He has strong relationships with the retailers in this region. I would certainly want him to work for me again!
Sara Farkas, Canadian and U.S. Sales Manager for Sol Cuisine
Working with Hartley is like winning the draft pick in the NFL and having a multi-talented Quarterback join your team and guide it to a winning season. Hartley jumps in with both feet and offers his immense creativity to launch my business on a fresh track to success. He is a sincere, good-hearted man that will honestly represent your product in a manner that explore the benefits of what your unique business product has to offer. I have no doubt that you will enjoy and benefit from welcoming Hartley to support your business.
~ Jon Scott, owner of Chuckleberry Farms
Hartley Berg has provided Brand Management services to E3Live Canada for over 2 years. During this time, Hartley has surpassed all expectations in his services regarding the creation and deployment of our marketing and sales strategies for our Canadian retail customers. Hartley was instrumental in the Canadian-wide launch of our 6 new E3Live dried product. In addition, Hartley has recently crafted our Business Plan, which has advance our position in the marketplace as the leader in our category. We are grateful for Hartley’s services and recommend him highly.
~ Johnnie Siakotos, Owner of E3Live Canada
You do not want to pass on an opportunity to have Hartley Berg work with you and your business. Displaying an undeniable wealth of knowledge, Hartley has designed a solid Business Plan for Swheatgrass Organics. His professional and caring nature along with his passion for the health and wellness industry made for a prefect fit in our business. We are truly grateful for the renewed confidence to keep expanding and now feel well positioned to keep moving forward. Simply put, Hartley Berg works for your success.
~ Liane Kaltiainen, Owner of Swheatgrass Organics
“It is my pleasure to write this letter of reference for Hartley Berg. I have known Mr. Berg for over 10 years and have spent many enjoyable hours in his company in the context of project planning and implementation, creative thinking as well as social occasions. Theme Management Group has used Hartley’s marketing and product development consultancy skills to produce 12 Business Plans to date, several preliminary Marketing Research Reports and Strategic Marketing Plans, as well as several new brand, product and packaging development projects. Hartley first and foremost takes a professional and thorough approach to his work. He has a depth of knowledge and contacts in the health food industry in particular, that far exceeds the norm. He uses this knowledge and skill base effectively by taking an entrepreneurial approach to the difficult task of bringing new products to market. I can say that Hartley has a genuine concern for his clients, that he applies a strong work ethic in pursuing his tasks and creates dependable and tangible results. I would recommend Hartley very strongly in the described capacities or simply for someone to have an engaging philosophical chat with.
~ Alan Pasemko, President of Theme Management
Hartley Berg was hired as our General Manager on September 2007. His contractual position was set for an 8 month period and was hired to support Business Development for Ellison’s Market & Cafe, Wests Home Hardware, Wests GE Appliance Centre, West’s Travel, Wests Fashion and Sleep Experience. Hartley set out to quickly learn about all the operations and began to identify, plan and launch initiatives to build communications and training among over 80 of his general staff and Managers. This included the creation of comprehensive Policy & Procedure Training Manuals for each business. Team building was certainly one of Hartley’s gifts. Hartley’s personal approach to quality service also won the hearts of our customers. Over some time, we clearly saw that sales and profits were exceeding expectations. Existing customers shopped more often and new customers were coming in. We attribute this, in large part, due to Hartley’s ability to motivate and stimulate new and positive directions for all our businesses.
Hartley’s mandate was to identify areas of concerns and issues and to inspire a proactive approach to staff training, day-to-day operational activities as well as business and marketing development strategies. Hartley provided conflict resolution training and created consensus among management, staff, customers and suppliers. Hartley quickly defined, created and launched effective marketing initiatives that helped to build our business profiles within our communities. The results of his efforts could be measured with increased customer counts and increases in average dollars spent per customer. Hartley initiated, created and launch a natural foods Café in Ellison’s Market, with live music every Saturday. He produced print and radio advertising campaigns and trained our staff in effective product merchandising and layout strategies to optimize store space, visual effectiveness and ultimately sales. Hartley supported structural changes, systems and procedures, community fund-raising, customer appreciation events, product purchasing and strategic financial management, to name a few.
As one of Hartley’s Senior Managers of West’s Department Stores, I can say without hesitation that Hartley was directly responsible for bringing our businesses to the next level of success. Chairing weekly management meetings, Hartley brought about a way to optimize our collective efforts. Having served in our community as President of the Castlegar and District Chamber of Commerce, I have worked closely with many Business and Marketing Consultants. Hartley has earned my respect and gratitude for his abilities and integrity. He has also earned the respect of many within our business communities. Hartley has effectively supported business development and positive change for all of our businesses in both Castlegar and Nelson.
I give Hartley my highest recommendations for any company looking to build their business.
~ Mark Melnyk, West’s Department Stores Ltd.
Hartley Berg has been our exclusive Western Canadian Brand Manager. He has been instrumental in setting up our distribution channels and securing new product introductions and launches into both the traditional mass grocery chains as well as natural food retailers. Hartley is both enthusiastic and focused on achieving results. His experience and skills in brand-management is a tremendous value for our business.
Our struggling business was going through a critical time of re-branding when we met with Hartley Berg for help. His expertise and intimate knowledge of the Health Food industry helped encourage and inspire us to have sure footing in a difficult time of re-branding. He helped us with several face-to-face consulting sessions where he took the time to know the ins and outs of our current business model and came up with a number of strategic practices that he outlined in a professional Business Plan, highlighting a path to success. Since working with Hartley Berg, we’ve grown in confidence and doubled our sales, the re-branding was a success and Hartley’s support was certainly a part of that.
~ Andrew da Silva, Owner of Raw Magic Chocolate
Hartley Berg fulfilled the role of Sales Manager at Common Ground Publishing for a period of three years. Having been a member of his sales team, I can attest that Hartley Berg knows how to sell advertising! He consistently achieved the company’s highest advertising sales revenue and for the first time in the company’s history, he pre-sold all cover and premium pages 12 months in advance. Up-selling existing clients is his specialty. Also for the first time, Hartley sold national advertisers into the magazine. He works effectively with his clients and maintains a professional work ethic. In his role, Hartley organized and chaired weekly motivational and informative sales training meetings where he provided innovative sales tools. Additionally, he implemented administration and software systems to optimize sales and service. Hartley clearly displays a very positive approach in his personal and professional life. He is performance driven, and possesses an outstanding standard of excellence in client-service relations and the prospecting of new business. Hartley’s skills and dedication resulted in positive growth for Common Ground Publications. I would not hesitate to recommend Hartley as a cooperative team player and effective leader.
~ Sonya Weir, Common Ground Magazine