I am honoured to have represented some of the best brands within the natural foods and health products industry, managing multiple product categories for over 25 years.
I have always been driven by a personal desire to contribute to the education and promotion of natural and healthy products that provide meaningful support for folks of all ages. I am a result-oriented professional National Sales, Brand and Business Manager, and enthusiastic and dedicated Advisor to entrepreneurs, manufacturers, distributors, brokers, and retailers.
My current role as National Key Account Manager for Herbaland Naturals has been an exciting evolution in my career. Herbaland is Canada’s largest gummy producer, distributing to 40 countries, offering delicious nutritional supplements and functional snack gummy product.
Over the years, I have been privileged to provide National Key Account management services for many of Canada’s largest and most influential retailers, including Loblaw, Sobeys, Walmart, Metro, Avril, Healthy Planet, Safeway, Save On Foods, Federated Coop, Calgary Coop, Buy-Low Foods, Nesters Market, Thrifty Foods, IGA, Bulk Barn, Whole Foods Market, Goodness Me, Nature’s Fare Market, Choices Market, Giant Tiger, Sport Check, McKesson, Sysco, Gordon Foods, Health First Network, Well.ca and many others.
In the span of my career, I have managed multiple companies and brands, helping to clarify and supercharge their business planning, marketing, product development and sales growth strategies. Here are a few that stand out:
From 2013 to 2023, I provided Sales and Broker Management services for LeBeau Excel, a nationally recognized sales agency within the health, wellness and specialty products industry, representing 70+ brands, working closely with Canada’s extensive network of retailers and distributors.
The BC Ministry of Agriculture engaged me in Business Consulting services from 2003 to 2013 to service over 40 natural product companies in business-plans, marketing, package and product development, distribution and sales strategies. Further, I was awarded the contract as the Lead Consultant and co-author of several business development instructional modules, used by the grocery trade and educators across Western Canada.
The Ministry of Economy of Mexico engaged me in Business Consultant services from 2008 to 2013, representing 18 Mexican-based natural food manufactures, to assist them in structuring their business plans and identify opportunities for exporting natural food products into Canada.
I am personally and professionally motivated in advocating products to support health and well-being.