I am very proud to represent some of the best brands within the organic foods and natural health products industry, managing multiple product categories for over 25 years and have always been driven by the personal desire to contribute to the access, education and inspiration to people, domestically and globally. I am a result-oriented and professional sales, brand and business manager, supporting entrepreneurs, manufacturers, distributors, brokers, and retailers.
My current role is National Key Account Manager for Herbaland Naturals, Canada’s largest gummy product producer, distributing to over 40 countries, offering delicious, fun, healthy and Functional Snack plant-based product alternatives for health-conscious consumers.
Over the years, I have been privileged to provide national key account management services for many of Canada’s largest and most influential retailers, including Loblaw, Sobeys, Walmart, Metro, Avril, Healthy Planet, Safeway, Save On Foods, Federated Coop, Calgary Coop, Buy-Low Foods, Nesters Market, Thrifty Foods, IGA, Bulk Barn, Whole Foods Market, Goodness Me, Nature’s Fare Market, Choices Market, Giant Tiger, Sport Check, McKesson, Sysco, Gordon Foods, Health First Network, Well.ca and many others.
In the span of my career, I have managed multiple companies and brands, helping to clarify and supercharge their business planning, marketing, and sales growth. Here are a few that stand out:
From 2013 to 2023, I provided Sales and Broker Management services for LeBeau Excel, representing 70+ national and international organic and natural foods and nutritional supplement brands, working closely with Canada’s extensive network of retailers and distributors.
The BC Ministry of Agriculture engaged me in Business Consulting from 2003 to 2013 to service over 40 natural product companies in business-plans, marketing, package and product development, distribution and sales strategies. Further, I was awarded the contract as the Lead Consultant and co-author of several business development instructional modules, used by the grocery trade and educators across Western Canada.
The Ministry of Economy of Mexico engaged me in Business Consulting services from 2008 to 2013, representing 18 natural food manufactures located across Mexico and to assist them in structuring their business plans and identify opportunities for exporting manufactured natural food products into Canada.
I am motivated by the success of my clients and the continued development of building strong relationships throughout the natural products industry.
I invite you to view my portfolio of clients and welcome you to contact me directly to discuss your business, sales and marketing growth development plans and goals.