I’ve made it my career to help entrepreneurs, manufactures, suppliers, distributors, brokers and retailers start up and mature in the natural products field. Here are some of the key steps I’ve taken to grow my passion for natural and health products and hone my skills as a Business Advisor, specializing in Sales and Marketing services.
Upon competing college in business and marketing, I launched Vitality Natural Food Services, Toronto’s first shop-at-home natural and organic foods and health products delivery service, offering over 2,000 organic and natural foods and nutritional supplements to over 600 members. Growing Vitality developed my interests and insights into the early days of the natural products industry. I had no idea at the time how much the industry would change over the next 25 years!
I sold Vitality to accept a General Management position with Noah’s Natural Foods, Toronto’s then oldest and largest natural foods store. During my five years managing Noah’s, I develop skills within the operation and management of a large retail natural products store. Following Noah’s, I was hired as Ontario Sales Manager for Maximum Nutrition, a large natural foods and health products distributor, where I continued building on my industry education in natural foods and nutritional health products and further developing my skills in sales and marketing management.
In the decades since then, I’ve worked with close to two hundred companies, helping to clarify and supercharge their business planning, marketing, and sales. Here are three that stand out:
For ten years, from 2013 to 2023, I dedicated myself as Sales and Marketing Manager for LeBeau Excel, representing over 70 national and international natural and health brands across Western Canada, working closely with Canada’s extensive network of retailers, brokers, and distributors.
The BC Ministry of Agriculture engaged me from 2003 to 2013 to help companies with their business plans and marketing strategies. They also hired me as the Lead Consultant and co-author of several business instructional modules still used today.
The Ministry of the Economy of Mexico engaged me from 2008 to 2013 as Business Advisor for the Ministry of the Economy of Mexico, representing dozens of companies in Mexico to structure their opportunities for exporting their manufactured natural food and health products into Canada.
I invite you to contact me to discuss your business plans, vision and goals.