Hartley Berg

Strategic Sales Leader | CPG Management

Welcome, and thank you for visiting my professional portolio.

I bring more than 30 years of experience as a consumer packaged goods (CPG) business professional, working across the natural, organic, nutritional, premium, and conventional food categories.

As a Business Advisor with the BC Ministry of Agriculture, I designed and delivered practical business education modules tailored to the British Columbia’s food processing industry. My work focused on core business management, operational efficiency, financial performance, and scalable growth strategies, and they continue to serve as relevant and applied resources for food industry leaders.

During my tenure with the Ministry, I deveeloped more than 50 comprehensive business-plans for food manufacturers across British Columbia, and provided support in product development, operational optimization, responsible scaling, and strengthening their competitive market positioning.

In addition, I bring extensive expertise in regional, national, and international business development, sales and broker leadership, marketing strategy, and brand development across traditional grocery, natural and specialty retail, pharmacy, and convenience channels. Over the course of my career, I have provided business-development management support to more than 100 recognized national and emerging CPG brands.