Hartley Berg is a senior CPG management professional with more than 30 years of experience spanning the natural, organic, nutritional, premium, and conventional food sectors.

Hartley spent a decade as a Business Advisor with the BC Ministry of Agriculture, where he delivered instructional business education modules tailored specifically to the food processing sector. These programs addressed core business management, operational efficiency, and scalable growth strategies, and continue to serve as practical resources for industry participants.

Through his work with the Ministry, Hartley authored more than 50 comprehensive Business Plans for British Columbia–based food manufacturers – helping businesses optimize operations, improve financial performance, scale responsibly, and strengthen their competitive positioning in the marketplace.

In addition, Hartley brings deep expertise in sales leadership, marketing strategy, brand development, and broker management. He has led regional and national go-to-market strategies across traditional grocery, natural and specialty retail, pharmacy, convenience, and club channels, and has represented more than 100 recognized national brands at both regional and national levels.