Welcome, and thank you for visiting my portolio.
I am a senior consumer-packaged-goods business professional with more than 30 years of management experience across the natural, organic, nutritional, premium, and conventional food sectors.
I spent a decade as a Business Consultant with the BC Ministry of Agriculture, where I designed and delivered practical business education modules tailored specifically to British Columbia’s food processing industry. My work focused on core business management, operational efficiency, financial performance, and scalable growth strategies, and continues to serve as relevant, applied resources for food manufacturers and industry leaders across the province.
During my tenure with the Ministry, I was commissioned to develop more than 50 formal Business Plans, along with branding, product development, and packaging strategies for food manufacturers throughout British Columbia—helping strengthen their competitive positioning and readiness for market growth.
I have also served as a Business Consultant to the Ministry of Economy of Mexico, representing eight Mexican natural food manufacturers. In this role, I led the development of formal Business Plans, marketing strategies, product development initiatives, and export frameworks to support successful entry into Canadian and international markets. This work included market analysis, brand positioning, and export compliance, enabling clients to identify new opportunities, drive sustainable growth, and expand both domestic and global market presence.
In the private sector, I spent 10 years as a Sales & Marketing Broker with LeBeau Excel, a nationally recognized sales and marketing agency in the health, wellness, and specialty products industry. I managed more than 70 nationally recognized brands across British Columbia and Alberta, providing strategic sales leadership and broker management between retailers, distributors, and brand clients.
I currently serve as a Sales and Marketing Business Manager with Acosta Canada, overseeing a portfolio of more than 15 nationally recognized natural and specialty brands. In this role, I provide sales and marketing leadership for Pattison Food Group, Federated Co-op, Calgary Co-op, Country Grocers, and other key retailers across Western Canada.