For the consumer, store brands represent choice and the opportunity to regularly purchase quality food, beverage and non-food products at considerable savings compared to buying national brands, without relying on coupons or promotional pricing. Moreover, store brands are made of the same or comparable ingredients as the national brands and because the store’s name or symbol is on the package, the consumer is assured that the product is manufactured to the store’s quality standards and specifications.
Retailers use store brands to increase business as well as to win the loyalty of their customers. Whether a store brand carries the retailer’s own name or is part of a wholesaler’s private-label program, store brands give retailers a way to differentiate themselves from the competition. Store brands enhance the retailer’s image and strengthen its relationship with consumers. Retailers know that consumers can buy a national brand anywhere, but they can only buy their store brand at their stores. A private-label brand is unique and cannot be purchased anywhere else. Many companies today are looking at Private Label as a viable and lucrative secondary growth area for their business.
As a Private Label Advisor, I assists businesses and entrepreneurs in creating and growing their own branded products, usually by guiding them through the entire private label process. Here’s what my role often entails:
Market Research & Product Selection: Help identify profitable market opportunities and select products that align with brand goals and consumer demand.
Supplier Sourcing & Negotiation: Connect clients with reliable manufacturers or suppliers who can produce high-quality products at competitive costs. I also assist in negotiating favorable terms and ensuring quality standards.
Brand Development: Provide expertise in branding, including packaging, logo design, and product positioning to create a unique and appealing brand image.
Compliance & Logistics: Guide clients through regulatory requirements, quality assurance, and logistics (such as shipping and warehousing) to ensure smooth operations and avoid legal issues.
Marketing Strategy: Help develop a go-to-market strategy, including channel selection (like e-commerce platforms or retail) and marketing tactics to reach target customers effectively.
Ongoing Business Guidance: Provide ongoing support, helping clients adapt to changing market conditions, optimize pricing strategies, manage inventory, and scale their brand over time.
I provided expertise that can significantly reduce risk and improve chances of success.
True value in private labeling isn’t in the product itself but in the perception it creates.
– Author Unknow