I am deeply passionate about natural health, wellness, sustainability, and life values that have been integral to both my personal and professional journey.
After over 30-years of professional management services within the natural foods and health products industry, I remain committed to the education and promotion of great brands that provide nutrient-rich, ethically sourced products with true value to consumers.
Promotional Strategy and Planning Outline
by Hartley Berg
(PDF document)
I support brands and retailers to optimize their sales and marketing strategies and enhance their competitive positioning. I specialize in driving sales and brand growth, with extensive experience supporting hundreds of natural health product brands through professional management services at both regional and national levels. When it comes to strategic annual planning, I am very focused to ensure I provide intended outcomes. Read my “Promotional Strategy and Planning Outline”.
I’ve worked extensively with some of Canada’s leading key account retailers, including Sobeys, Loblaws, Jim Pattison Group, Federated Co-op, as well as numerous large and independent retailers. I’ve provided strategic Broker account management for regional and national distribution services, collaborating with top distributors such as UNFI, Horizon, Purity Life, JonLuca Neal, Gordon Foods, Sysco, and more. My focus has been on enhancing brand visibility and expanding market presence.
My passion for innovation and promoting health-conscious products drives me to help brands navigate the competitive retail space while staying true to their mission and values.
The only way to do great work is to love what you do.
– Hartley Berg