Tilsonberry Farms (The Cranberry Lady)
VP Sales, Marketing (New Product Development)
April 2001 to November 2004 (3 years, 8 months – remote)• Spearheaded strategic business planning and led the end-to-end development and launch of 18 new confectionery SKUs tailored for the U.S. market, contributing to significant revenue growth.
• Built and managed a national network of brokers, suppliers, co-packers, processors, and distributors, increasing supply chain efficiency and accelerating time-to-market.
• Managing a team of three sales staff members remotely.
• Secured listings in 500+ U.S. retail stores, including major accounts such as Safeway, Vons, Save Mart, and Associated Grocers, expanding brand presence across key U.S. regions.
Tilsonberry Farms – Cranberry Cups
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Tilsonberry Farms – Cranberry – Apple Juice Sweetened
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Tilsonberry Farms – Cranberry Boxes
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Tilsonberry Farms – Cranberry Chocolate – Boxes
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Tilsonberry Farms – Cranberry Chocolate – Cups
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Tilsonberry Farms – Juice Boosters Cranberry
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Letter of Recommendation
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