LEBEAU EXCEL SALES & MARKETING
Sales & Marketing Broker | Western Canada
December 2013 to January 2023 (9 years, 2 months – remote)• Broker to 70+ CPG brands, managing hundred of secondary independent and key retail accounts including Loblaws, Sobeys, Federated Coop, and Jim Pattison banner stores.
• Maintained daily CRM inputs and reporting (Salesforce, custom databases) to track sales performance, pipeline activity, and retail execution — ensuring accurate forecasting, timely follow-ups, and enhanced visibility for client and internal teams.
• Drove brand visibility, shelf presence, and sales growth by executing targeted retail strategies. Optimizing merchandising, and fostering strong buyer relationships, contributing to increased market share and long-term brand loyalty.
• Spearheaded hundreds of new product listings and led integrated promotional campaigns across key accounts and media channels, resulting in increases in brand visibility and double-digit uplift in sell-through rates in Western Canada.
• Direct store-level engagement with overarching business development strategy — from staff training and product education to regional marketing execution and event activation.
• Created and implemented tailored go-to-market strategies that accelerated product launch timelines, minimized risk, and drove faster revenue generation for both emerging and established brands.
January 15th 2023
To Whom It May Concern:
LeBeau Excel is a nationally recognized sales agency within the health, wellness & specialty products industry. We help brands gain market share and learn the ins and outs of the CPG world in Canada. We have 32 employees nationally covering all the provinces and the major population centres with head quarters in the GTA market.
Over the past 10 years we have been honoured to work with Hartley Berg in the capacity of Sales & Marketing Broker for retailers across Alberta, BC Interior and Vancouver. These regions include management of over 70 national brands and several hundred independent and chain retailers within the territory, and was part of several national teams with regional execution for Sobeys, Real Canadian, Safeway, Save-On Foods, and Federated Coop affiliates.
Hartley is extremely passionate about health & wellness and often engaged in category overviews on his own time and shared with his pears. He is always well researched on ingredients and source of supply.
It is a pleasure to work with Hartley and we would not hesitate to recommend him to others and have him back at LeBeau Excel at a juncture in the future. Don’t hesitate to reach out of you have questions.
Matthew A. LeBeau
President
519-841-8155
Hartley Berg has been providing LeBeau Excel professional Sales and Marketing Management services since 2013. As the National Sales Manager for LeBeau Excel, I have had the privilege of working closely with Hartley, watching as he consistently increased new listings and sales growth, far beyond our expectations, and maintains a very professional level of service standards and communications with our brand clients, retailers and distribution partners. Hartley is respected by our team and industry as an skilled, inspired and highly-effective sales broker and marketing strategist.
– Karen White, Sales Manager for LeBeau Excel
LeBeau Excel Sales & Marketing
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