Together, these strategic partners form a fully integrated, capital-efficient supply chain—combining ingredient security, packaging flexibility, distribution scale, and best-in-class retail execution to support the successful launch and long-term growth of Honey Creams®.
National Broker Management
LeBeau Excel Sales & Marketing
LeBeau Excel Sales & Marketing has been selected as the national broker partner for Honey Creams®, providing sales representation and retail execution to support efficient market entry and scalable growth across Canada.
As a leading Canadian agency specializing in natural, organic, and wellness-focused CPG brands, LeBeau Excel offers comprehensive coverage across retail, foodservice, and e-commerce channels. The firm is recognized for its strong category expertise, established retailer and distributor relationships, and consistent ability to deliver measurable sales results.
Honey Creams® benefits from a long-standing relationship between founder Hartley Berg and LeBeau Excel’s ownership and senior leadership team. This continuity provides a distinct strategic advantage—ensuring alignment, credibility, and a high level of executional confidence from launch. The established working relationship supports efficient communication, accelerated decision-making, and seamless integration of sales strategy with in-market execution.
As a strategic partner, LeBeau Excel will support Honey Creams® in securing retail listings, optimizing category placement, executing promotional programs, and driving distribution expansion—ensuring a disciplined and results-driven approach to revenue growth.
National Distribution & Logistics
UNFI Canada
UNFI Canada has been selected as the national distribution partner for Honey Creams®, providing logistics infrastructure and route-to-market execution to support scalable retail distribution.
As one of Canada’s leading distributors of natural, organic, and specialty food products, UNFI offers extensive reach across independent retailers, regional chains, and major national accounts. Its established infrastructure, category expertise, and retail relationships position it as a critical partner in achieving broad market penetration and consistent product availability.
Honey Creams® aligns closely with UNFI’s focus on premium, better-for-you food categories—ensuring strong positioning within a distribution network that prioritizes innovation, quality, and evolving consumer demand.
UNFI’s capabilities extend into the United States through a well-established North American network, providing a clear pathway for international expansion. Honey Creams® will leverage this infrastructure by establishing a strong Canadian foundation in Years 1 and 2, followed by a structured U.S. market entry in Year 3.
Through its integrated warehousing, logistics, and account support systems, UNFI enables efficient order fulfillment, inventory management, and supply chain execution—allowing Honey Creams® to scale in a capital-efficient manner while maintaining high service levels.
Convenience Channel Distribution
ITWAL Limited
ITWAL Limited is selected to provide specialized distribution and route-to-market support for Honey Creams®, enabling efficient access to the convenience, gas, pharmacy, and on-the-go retail channels.
As a leading distributor within Canada’s convenience retail sector, ITWAL offers established reach across independent convenience stores, regional chains, and gas and travel centres. The company’s focused channel expertise and long-standing retail relationships position it as a highly effective partner for securing listings and driving sales within this fragmented, impulse-driven market.
Honey Creams® benefits from strong alignment with ITWAL’s core distribution model, which is optimized for high-turn, grab-and-go products. This channel is particularly well-suited to premium confectionery formats, where impulse purchasing, portability, and immediate consumption drive velocity and repeat purchase.
ITWAL’s capabilities include both warehouse distribution and direct-store-delivery (DSD) support, enabling efficient product flow, consistent replenishment, and strong in-store execution. This ensures that Honey Creams® maintains visibility and availability in high-traffic retail environments where shelf presence and product accessibility are critical to performance.
In addition to distribution, ITWAL provides a strategic pathway to scale within the convenience channel—supporting regional market entry, controlled expansion, and broader national penetration over time. This aligns with Honey Creams®’ phased growth strategy and capital-efficient approach to market development.
As a distribution partner, ITWAL Limited will support Honey Creams® in expanding into high-frequency retail channels, driving incremental sales through impulse purchase occasions, and establishing a strong presence within Canada’s convenience and on-the-go snacking landscape.
Packaging Supply
ePac Vancouver – Flexible Packaging (Erfan Izadi)
ePac Vancouver is selected to provide flexible packaging solutions for Honey Creams®, supporting efficient product launch, brand execution, and scalable supply.
As a full-service packaging provider specializing in digitally printed flexible packaging, ePac is well-suited to emerging and growth-stage food brands. Their model combines speed, flexibility, and premium production quality with low minimum order quantities, enabling Honey Creams® to enter the market efficiently while minimizing upfront capital investment and operational risk.
ePac’s digital printing capabilities allow for rapid iteration of packaging designs, supporting ongoing refinement of branding, messaging, and product formats in response to market feedback. This agility enables Honey Creams® to optimize packaging performance without the constraints of traditional large-scale print runs.
Honey Creams® benefits from an established familiarity and prior working relationship with ePac developed through previous consulting engagements. This continuity provides a meaningful advantage, supporting efficient collaboration, clear communication, and confidence in execution as packaging moves from concept to commercial production.
The company’s global network of production facilities provides a clear pathway for future expansion, ensuring consistent quality, supply reliability, and operational continuity as Honey Creams® scales across Canada and into international markets.
Through this partnership, Honey Creams® benefits from a flexible, high-quality packaging platform that aligns with its premium positioning and long-term growth strategy.
Primary Ingredient Supply & Advisory
Bee Maid Honey Limited
Bee Maid Honey Limited has been selected as the primary ingredient supplier and strategic advisor for Honey Creams®, providing a scalable, high-quality source of Canadian creamed honey.
As one of Western Canada’s largest honey cooperatives, Bee Maid represents a network of over 300 beekeepers across Alberta and Manitoba—Canada’s leading honey-producing regions. This structure ensures a consistent, secure, and diversified supply of premium white honey, which is essential to maintaining the quality, texture, and uniformity of the Honey Creams® platform.
Bee Maid’s expertise in creamed honey production—particularly controlled crystallization—directly aligns with the technical requirements of Honey Creams®. This capability is critical to achieving the product’s signature smooth, stable interior while supporting shelf-life performance and manufacturing consistency at scale.
From a commercial perspective, Bee Maid’s established food-grade production systems and experience across retail and foodservice channels provide a strong operational foundation. Their scale and efficiency enable cost-effective sourcing, supporting targeted gross margins and a disciplined path to market.
Beyond supply, Bee Maid contributes strategic advisory value through deep expertise in honey processing, handling, and supply chain optimization—supporting a more informed, efficient, and de-risked commercialization process.
Packaging Supply
ePac Flexible Packaging
ePac Flexible Packaging has been selected as the packaging partner for Honey Creams®, providing digitally printed flexible packaging solutions that support premium brand execution and scalable supply.
As a full-service provider specializing in digital flexible packaging, ePac is well-aligned with the needs of emerging and growth-stage food brands. Their model combines speed, flexibility, and high-quality production with low minimum order quantities—enabling efficient market entry while minimizing upfront capital investment and operational risk.
ePac’s digital printing capabilities allow for rapid iteration of packaging designs, supporting ongoing refinement of branding, messaging, and product formats in response to real-time market feedback. This agility enables continuous optimization without the constraints of traditional large-scale print runs.
Honey Creams® benefits from an established working relationship with ePac, providing a meaningful advantage through efficient collaboration, clear communication, and confidence in execution from concept through commercialization.
ePac’s global production network supports long-term scalability, ensuring consistent quality, supply reliability, and operational continuity as Honey Creams® expands across Canada and into international markets.
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