January 15th 2023
To Whom It May Concern:
LeBeau Excel is a nationally recognized sales agency within the health, wellness & specialty products industry. We help brands gain market share and learn the ins and outs of the CPG world in Canada. We have 32 employees nationally covering all the provinces and the major population centres with head quarters in the GTA market.
Over the past 10 years we have been honoured to work with Hartley Berg in the capacity of Territory Manager for Alberta and the BC Interior. This region includes management of several hundred independent and chain retailers within the territory, such as Calgary Coop, RCSS, Sobeys, Save-On Foods, Safeway, Amaranth Whole Foods, Community Natural Foods, Planet Organic, Nutter’s, Sangster’s, Vitality Health Foods, Sunterra Markets, Blush Lane, SPUD, Kootenay Coop, who is one of the largest volume single health food stores in Canada.
Hartley also quarterbacked several other chain accounts such as Nature’s Fare headquartered in Vernon BC with 7 stores spread out over the BC Interior and Lower Mainland of BC and Quality Greens, another multi-unit retailer in that market. In addition, Hartley was part of several national teams with regional execution for Sobeys, Loblaw, Overwaitea and Fed Coop affiliates in his region.
Hartley is extremely passionate about health & wellness and often engaged in category overviews on his own time and shared with his pears. He is always well researched on ingredients and source of supply.
It is a pleasure to work with Hartley and we would not hesitate to recommend him to others and have him back at LeBeau Excel at a juncture in the future. Don’t hesitate to reach out of you have questions.
Matthew A. LeBeau
President
519-841-8155
Hartley Berg has been providing LeBeau Excel professional Broker Representation services since 2013. As the National Sales Manager for LeBeau Excel, I have had the privilege of working closely with Hartley, watching as he consistently increased new listings and sales growth, far beyond our expectations, and maintains a very professional level of service standards and communications with our brand clients, retailers and distribution partners. Hartley is respected by our team and industry as an skilled, inspired and highly-effective Sales Broker and Marketing Strategist.
– Karen White, Sales Manager for LeBeau Excel