Acosta Group Canada

Services: Business Manager – Natural Specialty Sales

Acosta Canada is part of Acosta Group, one of North America’s leading integrated retail sales, marketing, merchandising, and commerce organizations, connecting many of the world’s leading consumer brands with retailers and consumers across multiple channels.

With a Canadian presence dating back to 2002, Acosta has developed extensive relationships across grocery, mass, drug, convenience, natural, specialty, and value retail. Today, Acosta Canada reaches 4,000+ retail banners, approximately 98% of Canadian all-commodity volume (ACV), and supports the sale of more than 27 million cases annually.

Sales & Marketing Business Manager – Western Canada

Responsible for developing and managing strategic retail grocery accounts across Western Canada, representing an extensive portfolio of leading natural, specialty, wellness, and conventional consumer brands.

The role connects national brand strategy with regional market intelligence and retailer-specific opportunities, driving distribution, sales growth, promotional effectiveness, and best-in-class retail execution across a network of more than 1,500 retail locations.

A key focus is building sustainable, long-term partnerships between manufacturers, distributors, and retailers while identifying opportunities to expand distribution, strengthen brand visibility, improve promotional performance, and grow market share.

Key Retail Partners

Managing relationships across major Western Canadian grocery organizations, including Pattison Food Group and its banners:

  • Save-On-Foods
  • Choices Markets
  • Nature’s Fare Markets
  • Buy-Low Foods
  • Quality Foods
  • Nesters Market
  • Urban Fare
  • Associated Grocers

Additional strategic accounts include Federated Co-operatives Limited, Calgary Co-op, Country Grocer, The North West Company, Askew’s Markets, Fairway Markets, and other independent and regional grocery retailers throughout Western Canada.

Brand Portfolio

Representing a diverse portfolio of 30+ established and emerging consumer brands across natural, specialty, wellness, plant-based, beverage, grocery, and household categories, including:

Healthy Choice • Gardein • Earth Balance • Glutino • Angie’s BOOMCHICKAPOP • Bush’s Beans • Coca-Cola Nutrition • Desert Essence • Dr. Schär • Polenghi • Daiya Foods • KIND • McCain Foods • TRUBAR • Lipton • Mother Parkers • Naked & Saucy • TruRoots • Vita Coco • Watkins • Sambucol • Kidfresh, along with additional brands across the natural and specialty marketplace.

Core Areas of Responsibility

  • Developing and maintaining senior-level relationships with retailers, distributors, manufacturers, and vendor partners
  • Driving regional sales growth, distribution expansion, and market-share development
  • Developing annual account strategies and retailer-specific business plans
  • Leading new-product presentations, listings, assortment reviews, and distribution initiatives
  • Developing promotional programs, flyer activity, merchandising opportunities, and in-store execution strategies
  • Managing and optimizing promotional funding, trade investment, and customer-specific programs
  • Identifying category, consumer, and regional market opportunities to strengthen brand performance
  • Aligning national brand objectives with the evolving needs of Western Canadian retailers and consumers
  • Acting as the strategic link between brand partners and retail customers to build sustainable, profitable, long-term growth