Common Ground Publishing

Common Ground Publishing
Sales Manager, Western Canada
February 1995 to January 1998 (3 Years)

Common Ground is an independent publication, 100% Canadian owned, and is Western Canada’s monthly magazine since 1982 — dedicated to health, wellness, ecology, and personal growth.

• Managing a team of three sales staff members.

• Consistently exceeded sales quotas, becoming the first manager in company history to pre-sell 100% of cover and premium ad placements 12 months in advance.

• Led high-performing campaigns that drove double-digit year-over-year revenue growth and established enduring client partnerships across Western Canada.

Hartley Berg fulfilled the role of Western Canadian Sales Manager at Common Ground Publishing for a period of three years.

Having been a member of his sales team, I can attest that Hartley Berg knows how to sell advertising! He consistently achieved the company’s highest advertising sales revenue and for the first time in the company’s history, he pre-sold all cover and premium pages 12 months in advance. Up-selling existing clients is his specialty. Also for the first time, Hartley sold national advertisers into the magazine. He works effectively with his clients and maintains a professional work ethic.

In his role, Hartley organized and chaired weekly motivational and informative sales training meetings where he provided innovative sales tools. Additionally, he implemented administration and software systems to optimize sales and service.

Hartley clearly displays a very positive approach in his personal and professional life. He is performance driven, and possesses an outstanding standard of excellence in client-service relations and the prospecting of new business.

Hartley’s skills and dedication resulted in positive growth for Common Ground Publications. I would not hesitate to recommend Hartley as a cooperative team player and effective leader.

Sincerely, Sonia Wier
Editor, Common Ground Magazine