Henry’s Tempeh
National Sales Manager
February 2023 to January 2024 (1 year – remote)• Secured and managed 300+ new key store accounts, including Sobeys and Jim Pattison banner stores, resulting in over 600 new product placements, driving a 45% increase in retail footprint within 12 months.
• Developed and executed a structured marketing and sales communications strategy, resulting in standardized PowerPoint decks across retail and foodservice channels—enhancing brand consistency and reducing deck creation time.
• Planned and managed trade and consumer events (CHFA East/West, UNFI, Sobeys, Planted Expo), driving an increase in qualified leads and boosting brand exposure across priority markets.
• Compiled and maintained a national retailer prospect list targeting high-potential accounts, contributing to an increase in new business outreach and improved pipeline targeting.
• Led the implementation of Salesforce CRM, increasing sales pipeline visibility and reducing reporting time, resulting in improved cross-functional collaboration and forecast accuracy.
• Delivered a suite of customized business tools, strategic reports, and marketing assets that supported expansion into new markets and enabled data-driven decision-making across sales and executive teams.
January 2, 2024
To Whom It May Concern:
We are pleased to provide this letter of recommendation for Hartley Berg.
Henry’s Tempeh has been Canada’s largest soy tempeh manufacturer for over 20 years. We produce premium refrigerated organic and gluten-free plant-based protein foods.
Hartley has been a valued member and headed up our national sales and marketing team. Hartley led our efforts in securing hundreds of new store accounts and over 1,000 new product listings, supported by promotional activities in key accounts across Canada, including Sobey’s, Foodland, Longo’s, IGA, Nature’s Fare, Pomme Market, Community Natural Foods, Blush Lane, Kootenay Coop, and SPUD, and also secured a listing with Gordon Food Service, launching our foodservice products in Western Canada.
Hartley provided much needed strategy and structure to our marketing and sales communications, including retail and foodservice PowerPoint presentations and business development strategic reporting. Hartley also provided management for trade and consumer shows, including CHFA East and West, UNFI, and Sobeys Trade Events, and Planted Expo.
Further, he produced a very extensive and targeted national customer prospect list. He also assisted in setting us up with SalesForce and provided a variety of business and marketing tools and reports to help our company expand.
Hartley has been a very active contributing member to our team, our customers, and our company overall, and he offers meaningful leadership and develops professional industry relationships.
Due to difficult circumstances at our company, we made the decision to shift our resources to secure a national sales and marketing broker firm thereby reducing our in-house sales management team. Hartley will be missed and we wish him every success.
Philip Diceanu
Co-owner — Henry’s Tempeh Inc.Henry’s Tempeh – Presentation
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Henry’s Tempeh – Retail Trade Brochure
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Henry’s Tempeh Food Service Presentation
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Henry’s Tempeh – Food Service Trade Brochure
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Henry’s Tempeh – Press Release – Spring 2023
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Henry’s Tempeh
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Services: National Sales Manager
