Henry’s Tempeh is one of Canada’s pioneering producers of premium organic tempeh and an established Canadian brand within the growing plant-based and fermented-food category. Founded in 2002 and proudly made in Kitchener, Ontario, the company produces certified organic, plant-based, gluten-free and Non-GMO Project Verified tempeh using locally sourced Canadian soybeans. Henry’s operates from a HACCP-certified, CFIA-inspected and SFCA-licensed production facility and distributes its products to retailers across Canada.
The company combines traditional fermentation with an innovative, sustainability-focused manufacturing process and has built its reputation around minimally processed, whole-food plant protein, Canadian sourcing and environmentally responsible production.
National Sales Manager
February 2023 – January 2024 | Canada | Remote
Led national sales development and retail expansion for Henry’s Tempeh, with responsibility for identifying new business opportunities, strengthening retailer and distributor relationships, expanding national distribution, developing sales infrastructure, and supporting the company’s broader growth strategy.
During this period, significantly expanded the brand’s retail presence while introducing new sales systems, business-development tools and marketing resources designed to support scalable national growth.
Key Achievements
- Secured and managed 300+ new retail accounts, including Sobeys and Pattison Food Group banner stores, generating more than 600 new product placements and contributing to a 45% expansion in retail footprint within 12 months.
- Developed and executed a structured national sales and marketing communications strategy, creating standardized presentation platforms for retail and foodservice channels that strengthened brand consistency and significantly streamlined customer presentation development.
- Planned, coordinated and represented the company at major industry trade and consumer events, including CHFA East, CHFA West, UNFI shows, Sobeys events and Planted Expo, generating qualified sales leads and increasing brand exposure across priority Canadian markets.
- Built and maintained a comprehensive national retailer and foodservice prospect database, identifying high-potential customers by market, channel and geography to improve prospecting efficiency and strengthen the new-business pipeline.
- Led the implementation of Salesforce CRM, creating greater visibility into account development, opportunities and the national sales pipeline while improving reporting efficiency, forecasting and cross-functional collaboration.
- Developed customized business-planning tools, sales reports, retailer presentations, competitive analyses and marketing assets to support new account acquisition, category presentations and executive decision-making.
- Strengthened relationships with retailers, distributors, brokers and industry partners to identify new distribution opportunities and accelerate expansion into underserved Canadian markets.
- Supported the positioning of Henry’s Tempeh within the rapidly evolving plant-based, natural, organic and better-for-you food categories, translating the company’s Canadian-made, organic and minimally processed product proposition into compelling retailer and consumer messaging.
Core Areas of Responsibility
National Account Development • Retail Distribution Expansion • New Business Development • Sales Strategy • Retailer Presentations • Distributor & Broker Management • CRM Implementation • Sales Forecasting • Trade Shows & Events • Foodservice Development • Competitive & Market Analysis • Marketing Communications • Business Planning
January 2, 2024
To Whom It May Concern:
We are pleased to provide this letter of recommendation for Hartley Berg.
Henry’s Tempeh has been Canada’s largest soy tempeh manufacturer for over 20 years. We produce premium refrigerated organic and gluten-free plant-based protein foods.
Hartley has been a valued member and headed up our national sales and marketing team. Hartley led our efforts in securing hundreds of new store accounts and over 1,000 new product listings, supported by promotional activities in key accounts across Canada, including Sobey’s, Foodland, Longo’s, IGA, Nature’s Fare, Pomme Market, Community Natural Foods, Blush Lane, Kootenay Coop, and SPUD, and also secured a listing with Gordon Food Service, launching our foodservice products in Western Canada.
Hartley provided much needed strategy and structure to our marketing and sales communications, including retail and foodservice PowerPoint presentations and business development strategic reporting. Hartley also provided management for trade and consumer shows, including CHFA East and West, UNFI, and Sobeys Trade Events, and Planted Expo.
Further, he produced a very extensive and targeted national customer prospect list. He also assisted in setting us up with SalesForce and provided a variety of business and marketing tools and reports to help our company expand.
Hartley has been a very active contributing member to our team, our customers, and our company overall, and he offers meaningful leadership and develops professional industry relationships.
Due to difficult circumstances at our company, we made the decision to shift our resources to secure a national sales and marketing broker firm thereby reducing our in-house sales management team. Hartley will be missed and we wish him every success.
Philip Diceanu
Co-owner — Henry’s Tempeh Inc.Henry’s Tempeh – Presentation
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Henry’s Tempeh – Retail Trade Brochure
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Henry’s Tempeh Food Service Presentation
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Henry’s Tempeh – Food Service Trade Brochure
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Henry’s Tempeh – Press Release – Spring 2023
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Henry’s Tempeh
Services: National Sales Manager
