Henry’s Tempeh – Hartley Berg

November 1, 2023

To Whom It May Concern:

We are pleased to provide this letter of recommendation for Hartley Berg.

Henry’s Tempeh has been Canada’s largest soy tempeh manufacturer for over 20 years. We produce premium refrigerated organic and gluten-free plant-based protein foods.

Hartley has been a valued member and initially headed up our national sales and marketing team. During this time, Hartley led our efforts in securing new product listings and promotional activities in key accounts, including Sobey’s, Foodland, Longo’s, IGA, Nature’s Fare, Pomme Market, Community Natural Foods, Blush Lane, Kootenay Coop, and SPUD, and also secured a listing with Gordon Food Service, launching our foodservice products in Western Canada.

Hartley provided much needed strategy and structure to our marketing and sales communications, including retail and foodservice PowerPoint presentations and business development strategic reporting. Hartley also provided management for trade and consumer shows, including CHFA East and West, UNFI, and Sobeys Trade Events, and Planted Expo.

Further, he produced a very extensive and targeted national customer prospect list. He also assisted in setting us up with SalesForce and provided a variety of business and marketing tools and reports to help our company expand.

Hartley has been a very active contributing member to our team, our customers, and our company overall, and he offers meaningful leadership and develops professional industry relationships.

Due to difficult circumstances at our company, we made the decision to shift our resources to secure a national sales and marketing broker firm thereby reducing our in-house sales management team. Hartley will be missed and we wish him every success.

Philip Diceanu

Co-owner — Henry’s Tempeh Inc.