About

  • About Hartley

    During my mid-teens, I started to become aware about the global food issues, which naturally lead me to the social, political and financial crises of our times. I was shocked to learn at how we treated the earth, animals, air, water and each other. It was at this time in my life I dedicated myself in support of those who were leading the charge to a better world for all.

    Soon after completing 3 years of full-time study in the field of Business and Marketing in 1979, I established Vitality Food Services, Toronto’s first shop-at-home natural products delivery service, offering over 2,000 organic and natural foods, supplements, books and other health-care products – servicing over 500 members.

    To expand my industry knowledge and skills, I sold Vitality Food Service to become Store Manager for one of Toronto’s largest natural product retailers, Noah’s Natural Foods. After 5 years, I was hired as Sales and Brand Manager for Maximum Nutrition, a large distribution service, representing over 10,000 leading natural foods, nutritional and beauty-care products.

    In 1998, I moved to British Columbia, and was hired as the Western Canadian Sales and Marketing Director for Common Ground Publishing, an independent publication, dedicated to health, wellness, ecology, and personal growth.

    In 2002, I formally launched my Brand Management and Business Consulting services, and continue today servicing the interests of companies within the natural and health products industry.

    My current business activities include Business Consultant for the BC Ministry of Agriculture’s Advisory Services, where I write Business Plans, Marketing and Financial Reports for companies across British Columbia who participate in the Ministry’s Grant-Funding Program. I have also provided Business Consulting for the Ministry of the Economy of Mexico, providing business development and strategic market planning for companies interested to do business in Canada.

    Since 2013, I have been providing Broker Management services for LeBeau Excel, currently managing 25+ national and international brands. I work closely with Canada’s extensive network of retailers, brokers, and distributors in the natural products, mass grocery, and specialty retail sectors.

    After more than 30 years, I remain encouraged by the continued evolution in consumer awareness. I am strongly motivated by the success of my clients – and the continued development of building strong relationships throughout the industry. I live happily in Nelson, British Columbia and continue to prioritize good health, community, and service.

    I welcome any inquiries to discuss your Business Planning and Brand Management needs.